Jaguar/Land Rover's Evoke
Range Rover Evoque was crowned 2012 Motor Trend Sport/Utility of the Year. This is an episode in a series sponsored by Intel and EMC and hosted by Ken Jennings of Jeopardy fame. This episode explores JLR’s use of big data in Evoke’s virtual simulations and how technology is changing the automotive industry by helping integrate design and engineering.
The series was developed to highlight a customer’s creative or advanced use of technology and portrays the customer as the hero. A public website showed the ‘agnostic’ version of the program while each sponsor had an alternate cut for their website that included a customer endorsement.